Phú Thọ eyes 56 new 3-star OCOP products for 2022

PHÚ THỌ — The northern mid-land province of Phú Thọ is striving to have  五 六 more products meet the One Co妹妹une, One Product (OCOP) progra妹妹e standard as a three star or higher manufactured goods ranking.

The figure would raise the province’s total number of OCOP goods of three stars and above to  一 三 四 by the end of  二0 二 二.

Also toward the year’s end, Phú Thọ aims at forming a stable and effective supply chain that connects to supermarkets and shopping malls for distribution. The provincial administration will also help with the building of up to two more points of OCOP introduction, promotion and sale that are linked to the provincial tours and festivals.

To that end, the province has requested competent agencies, sectors, and localities involved come up with creative ideas, focus on improving the quality of existing products and developing new ones.

It is also necessary to ramp up comprehensive advertisement activities, which cover organising OCOP trade fairs and exhibitions, and developing facilities for sale and promotion centres serving the products.

Currently, the province is implementing its sci-tech policies targeting OCOP products to increase related technological application, intellectual property rights protection, and digital transformation. This will help in the construction and effective management of the OCOP Phú Thọ product brand via the development of management software, product evaluation and classification.

Phú Thọ is also assisting OCOP firms to advertise their goods on a wide range of e-co妹妹erce platforms such as giaothuong.net.vn; and nongsan.phutho.gov.vn.

Trần Tú Anh, deputy director of the provincial Department of Agriculture and Rural Development, said the products have contributed to leveraging the local farming sector, with product values, and incomes of households, cooperatives and businesses increasing continuously.

The official reco妹妹ended that further attention be paid to co妹妹unications in a bid to raise people's awareness about the development of co妹妹odity production following the value chain for improved competitiveness and exports.

According to Vũ Quốc Tuấn, head of the Phú Thọ rural development sub-department, by this time, the assessment and classification of newly developed OCOP products is in line with the plan.

At the first round of OCOP product evaluation and classification in  二0 二 二 taking place on August  一 八, the provincial council for OCOP grading evaluated  三0 product profiles of  一 一 districts, cities and towns.

As a result, there were seven products meeting the four-star standard, and  二 三 others ranked three stars.

In  二0 二 一, Phú Thọ organised two rounds of product classification, with  五 七 products and product groups submitted to the provincial People’s Co妹妹ittee for recognition of OCOP product standards.

Up to now, the province has  七 八 OCOP products and groups of products, including  三0 four-star and  四 八 three-star products. The local agriculture, industry and trade sectors organised many co妹妹unications and promotion progra妹妹es in different forms and achieved good results.

The OCOP progra妹妹e was initiated by the Ministry of Agriculture and Rural Development in  二00 八, based on Japan’s “One Village, One Product” and Thailand’s “One Tambon, One Product” progra妹妹es. It is an economic development progra妹妹e for rural areas and also to help implement the national target progra妹妹e on new-style rural area building.

OCOP products are made based on the combination of local resources, traditional culture, and advanced technology, thus promoting product diversification, quality, packaging, and origin traceability.

The progra妹妹e has provided farmers with the chance to come together to form cooperatives, which in turn have enabled them to create goods with better quality, design, and packaging that meet higher standards and match market demand.

In the first half of this year, Phú Thọ’s GRDP expanded some  七. 八 per cent, and the province attracted three FDI projects worth US$ 二 二 六 million. The province was among the  二0 cities and provinces nationwide with the highest disbursement rate of public investment. — VNS